Pricing

Click each section below to find out specific pricing.

For a custom quote, click here.

TV Broadcast

*All rates are for one spot only and include session fee and usage fee for the time period specified for spots from :15 – :90. The rate is negotiable for multiple spots. Renewable option at +10-20% of original rate.
Local Markets (One City or State, NO Major Markets)Standard RatesNotes
3 Months$325 – $650Usage is limited to the time period and market specified (ex: Las Vegas, Cincinnati, San Antonio, Kansas). Does not apply to major markets (example: Los Angeles, Chicago). For major market rates, see Regional and National sections. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage.
6 Months$650 – $1250
1 Year$1,000 – $1,300
Regional Markets (2-3 States, International only, or 1 Major Market)Standard RatesNotes
3 Months$375 – $575Usage is limited to the time period and market specified. Rates for a single Major Market (Los Angeles, Chicago, New York) may be quoted like a regional market because of their large size. Rates may vary depending on size of specific Major Market. Consulting an agent is recommended to ensure proper rate. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage.
6 Months$850 – $1,100
1 Year$1,300 – $1,850
National (4+ States, No Major Markets, or Cable Only)Standard RatesNotes
3 Months$575 – $1,050Usage is limited to the time period specified. TV Broadcast usage only. Does not include any major market (example: Los Angeles, Chicago). Does not include Internet/Web, or Social Media usage.
6 Months$1,300 – $2,300
1 Year$2,400 – $2,900
National (4+ States With Up To All Major Markets)Standard RatesNotes
3 Months$1,050 – $1,400Usage is limited to the time period specified. Major markets may be included. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage.
6 Months$2,350 – $2,900
1 Year$3,000 – $3,750
Network (1 Specific Network Only)Standard RatesNotes
3 Months$1,300 – $1,600Usage is limited to the time period and network specified. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage.
6 Months$2,750 – $3,350
1 Year$4,150 – $5,200
TV Tag Local (1 State)Standard RatesNotes
3 Months$150 – $200No major markets included (ex: Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.
6 Months$275 – $400
1 Year$375 – $525
TV Tag Regional (2-3 States, or International Only, or 1 Major Market)Standard RatesNotes
3 Months$200 – $250No major markets included (ex: Los Angeles, Chicago).Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.
6 Months$325 – $500
1 Year$525 – $600
TV Tag National (4+ States, NO Major Markets)Standard RatesNotes
3 Months$300 – $325No major markets included (ex: Los Angeles, Chicago).Major markets may be included (ex: Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.
6 Months$425 – $600
1 Year$625 – $800
TV Tag National (4+ States, WITH Major Markets)Standard RatesNotes
3 Months$325 – $375Major markets may be included (ex: Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.
6 Months$500 – $650
1 Year$800 – $875
In Show NarrationStandard RatesNotes
Cable In-Show Narration$1,375 – $2,350$1,500 – $2,500 common for popular shows. Buyout limited to 1 year of cable TV use only. DOES NOT include Internet/Web, or Social Media usage.
MNEMONICS (Example: Got Milk? Yahoo!!!, Let’s Go Places)Standard RatesNotes
Average Rate$875 – $45,000Mnemonic rates vary widely depending on brand and usage.
Point of Sale (Gas Stations & Grocery Stores)Standard RatesNotes
Usage is based on TV BroadcastUse “TV Broadcast” Rates AboveGrocery stores, gas stations, and retail stores where a video promoting a specific product is being shown. Does not refer to voice over for automated check outs.
TV Commercial VO – Web Usage Add-OnStandard RatesNotes
Based on Type of Usage. See “Web Usage” Rates Section Below for Rates and Usage Terms
PSA’sStandard RatesNotes
:60 or less$375 – $500+

Radio Broadcast

*All rates are for one spot only and include session fee and usage fee for the time period specified for spots from :15 – :90. The rate is negotiable for multiple spots. Renewable option at +10-20% of original rate.
Local Markets (1 City or State, NO Major Markets)Standard RatesNotes
3 Months$225 – $300Usage is limited to the time period and market specified (Las Vegas, Cincinnati, San Antonio, Kansas). Does not apply to major markets (example: Los Angeles, Chicago). For major market rates, see Regional and National sections. Radio Broadcast usage only. Does not include Internet/Web, or Social Media usage.
6 Months$400 – $450
1 Year$775 – $950
Regional Markets (2-3 States, International Only, or 1 Major Market)Standard RatesNotes
3 Months$325 – $425Usage is limited to the time period and market specified. Rates for a single Major Market (Los Angeles, Chicago, New York) may be quoted like a regional market because of their large size. Rates may vary depending on size of specific Major Market. Consulting an agent is recommended to ensure proper rate. Radio Broadcast usage only. Does not include Internet/Web, or Social Media usage.
6 Months$475 – $700
1 Year$1,050 – $1,100
National (4+ States, NO Major Markets)Standard RatesNotes
3 Months$375 – $500Usage is limited to the time period specified. TV Broadcast usage only. Does not include major markets (Los Angeles, Chicago, New York). Does not include Internet/Web, or Social Media usage.
6 Months$800 – $950
1 Year$1,200 – $1,300
National (4+ States WITH Major Markets)Standard RatesNotes
3 Months$550 – $700Usage is limited to the time period specified. Major markets may be included. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage.
6 Months$1,125 – $1,300
1 Year$1,500 – $1,800
Radio Tag – Local (1 State)Standard RatesNotes
3 Months$150 – $200No major markets included (ex: Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.
6 Months$250 – $375
1 Year$400 – $475
Radio Tag – Regional (2-3 States or International Only, or 1 Major Market)Standard RatesNotes
3 Months$200 – $225No major markets included (ex: Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.
6 Months$375 – $425
1 Year$500 – $600
Radio Tag – National (4+ States, NO Major Markets)Standard RatesNotes
3 Months$200 – $275No major markets included (ex: Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.
6 Months$475 – $550
1 Year$575 – $650
Radio Tag – National (4+ States, WITH Major Markets)Standard RatesNotes
3 Months$250 – $325Major markets may be included (ex: Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.
6 Months$475 – $600
1 Year$650 – $800
Radio Commercial VO – Web UsageStandard RatesNotes
Based on Type of Usage. See “Web Usage” Rates Section Below for Rates and Usage Terms
Streaming RadioStandard RatesNotes
See Web Usage – Internet Radio for Rates and Usage Terms
Radio DramasStandard RatesNotes
Non-Principal Actors$325 – Half Day Rate Up to 4hrs
Principal Actors$775 – Half Day Rate Up to 4hrs
PSA’sStandard RatesNotes
:60 or less$400 – $500+

Web Usage

Commercial Web Only – Paid Placement, Pre-RollStandard RatesNotes
8 Week Usage$425Includes usage on client’s website. Restricted to web usage only, NO TV Broadcast.
6 Month Usage$575 – $850
1 Year Usage$1,300 – $2,700
Social Media UsageStandard RatesNotes
1 Year Usage – Paid Placement$725 – $1,800No other web usage included. This includes paid placement/ads including but not limited to: boosted posts, sponsored ads, pre-roll, and mid-roll ads placed on Facebook, Instagram, Linked-In, Twitter, or any other social media channel. May be used as an add-on to TV Broadcast buys.
1 Year Usage – NOT Paid Placement (Company Social Media Channels)$300 – $425No other web usage included. NO Paid Placement. Only to be used for company social media channels. May be used as an add-on to TV Broadcast buys.
Non-Commercial – Web Videos (Ex: Company Website, Product, Instructional, & Informational Videos)Standard RatesNotes
1 Year Usage$300 – $1,600Up to 5 mins Max
Internet Radio – Streaming Radio (Ex: iHeart Radio)Standard RatesNotes
3 Months Usage (15-60 sec spot)$300
6 Months Usage (15-60 sec spot)$500
1 Year Usage (15-60 sec spot)$875
Explainer VideosStandard RatesNotes
Up to 90 seconds$275 – $500Explainer videos are no more than 90 seconds long, are public facing, educate consumers, and focus on explaining a business idea. The content may be an explanation of what a specific product is or a how a service works. The rate specified is per video and allows usage on: a company-owned website, company owned youtube channel, and company owned social media platforms. Does NOT include Paid Placement for web usage (no boosted posts, pre-roll or web ads). After 90 seconds quote is based on General Narration rates, Lobby Viewing Explainers (non-broadcast section) or Non-Commercial Web Videos (in the web usage).
2-5 year usage is recommended.
Bulk Per Video Rate$225 per video with up to 175 words. Additional $25 for each 100 words thereafter.Single video usage only. DOES NOT include TV, broadcast, or any additional internet/web advertisement usage.
Internet Radio – Closed Platform Radio (Ex: Pandora, Spotify, Apple Music)Standard RatesNotes
3 Months Usage (15-60 sec spot)$300Covers usage for multiple closed platforms (non-streaming radio)
6 Months Usage (15-60 sec spot)$550Covers usage for multiple closed platforms (non-streaming radio)
1 Year Usage (15-60 sec spot)$875Covers usage for multiple closed platforms (non-streaming radio)
Digital Greeting CardsStandard RatesNotes
Perpetual Usage$675 – $875
PodcastStandard RatesNotes
Intro/Outro$250 – $350
YouTube ContentStandard RatesNotes
Character Voices – Animated Videos < 1min$75 – $200/character
Character Voices – Animated Videos > 1min$400 – $875/character
Narration: 3-5 Min Episodes$675 – $9003-5 mins is approx. 500 – 1,000 words. Average Rate applies to channels with under 500,000 avg views. High Rate applies to channels with over 500,000 avg views. Add $250 per additional 250,000 avg views.
Channel Intro/Outro$400 – $1850As Channel gains subscribers, incremental increases in the rate. New markers for how many subscribers the channel has every six months and rate increases accordingly over time. For a high volume channel with millions of subscribers, ideal quote would be around $1,000 – $2,000.

Non-Broadcast

Corporate & Industrial VO
– Finished Minute ScaleStandard RatesNotes
1-2 min$300 – $400Single video usage only. Includes editing and file naming/splits. DOES NOT include TV, broadcast, or any additional internet/web advertisement usage. Industrial can command higher rates based on complexity of industry or subject matter.
3-5 min$375 – $500
5-10 min$475 – $600
10-15 min$550 – $700
15-20 min$650 – $850
20-30 min$875- $ 1,250
30-40 min$1,100 – $1,600
40-60 min$1,500 – $2,150
– Recording Time ScaleStandard RatesNotes
Internal (Corporate/Industrial)$425/1st hr, $225/hr afterFull Buyout Rate.
Pick Ups (per 30mins in session)$225Rate is PER 30mins in pickup session. Flexibility allowed for short pickups or client relationship.
Retake-Entire Script 1st 60 mins$475/1st hr, $225/hr afterFull Buyout Rate.
Retake-Entire Script Each Additional 30 mins$225Full Buyout Rate.
Explainer VideosStandard RatesNotes
Single Video – Up to 90 seconds$250 – $475Explainer videos are no more than 90 seconds long, are public facing, educate consumers, and focus on explaining a business idea or service. The content may be an explanation of what a specific product is or a how a service works. Rate listed is per video and includes usage on: company-owned website, YouTube channel, and social media platforms. Does NOT include Paid Placement for commercial broadcast and/or web usage including but not limited to: boosted posts, sponsored ads, pre-roll, mid-roll, or other web ads. After 90 seconds quote based on General Narration rates, Lobby Viewing Explainers (non-broadcast section) or Non-Commercial Web Videos (web usage section). 2-5 year usage is recommended. Does not include editing.
Bulk Per Video Rate$225 per video with up to 175 words. Additional $50 for each 100 words thereafter.
Kiosk Use (Non-Retail)Standard RatesNotes
Full Buyout$475/1st hr, $225/additional hrNon-Retail references “not selling a product” – Museums, Zoos, Educational Kiosks, etc.
Lobby ViewingStandard RatesNotes
Explainer$475/1st hour, $225/hr additionalVideo explainer about the service provider. Not selling a specific product.
RetailRefer to TV broadcast ratesSelling a specific product or service. Rates should mirror standard TV broadcast rates and usage terms.
Airport Announcement (Public Facing)Standard RatesNotes
Airport Announcements Narration$1,350 – $1,850 per year for the 1st airport / $875 – $1,300 per year each additional airport. Covers up to 2hrs of raw recording time. Add $400/additional raw hour of recording. $200/half-hour for pick-up session(s)No in perpetuity usage. Rates should be charged per year per airport.
Museum Tours – Corporate EducationalStandard RatesNotes
Principle Voice, Audio Tour (Industrial – CAT 1)$375 1st hr / $100 each additional 30 mins.Educational and training programs, public relations and promotional programs. Examples: Museums, libraries, classrooms – designed to train and educated. May include exhibitions. Usage in perpetuity.
Talking Statues, Exhibition Voices (Industrial CAT 2)$375 1st hr / $100 each additional 30 mins.Intended for the unrestricted exhibition to the public. Usage of 3 years. (Public locations)
Medical NarrationStandard RatesNotes
1-2 min$325 – $500Includes editing, file splits, naming, delivery, pick ups, etc. Studio & Production charges included in rates. Music, sfx, etc are extra
3-5 min$425 – $500
5-10 min$475 – $600
10-15 min$525 – $700
15-20 min$650 – $950
20-30 min$850 – $1,200
30-40 min$1,150 – $1,600
40-60 min$1,500 – $2,200
Per Word Rates$.18 – $.37/wrd
General Notes: Medical Narration
~ Rates are a guideline and should be adjustable within clients budget. Includes editing, file splits, naming, delivery, pick ups, etc. Mistakes = Free. Studio & Production charges included in rates. Music, sfx, etc are extra

E-Learning

E-LearningStandard RatesNotes
Per Finished Min$18-$37 pfmIncludes editing.
Per Word$.15-$.30/wrdIncludes editing.  1 hr of work equates to 10k words.
Per Finished Hr$1,350 – $3,100Includes editing. For smaller projects taking an hour or less to complete
Per Raw Hr$475 – $2,200RAW recording only. DOES NOT include any editing.
Directed Sessions$125-$225/hr Session Fee for any session
General Notes
~ File Splits – Charge $1/split regardless of quote type (pfw, pfh, etc)
~ Usage only covers use for E-Learning. Additional usage compensated separately
~ Talent should charge a session minimum of 1-5 minutes finished audio (or 0-750 words) at $250-$400. This accommodates for session set up, script and performance preparation, file export, and clean up and delivery (which is the same regardless of session length). After the minimum has been met, a rate between $.15-$.35+ per word is appropriate depending on the complexity of the project and ease of working with the client.

Animation & Dubbing

Animation – Includes TV, Netflix, Hulu, Amazon, etcStandard RatesNotes
Feature Film, Animation, Animated Series, Direct to DVD$875 – 950 Session Fee per 11-22 minute episode. Covers up to 4 hour session and includes 3 voices. Add 10% per additional voice provided per 10min segment.Usage for cable, streaming based platforms (Netflix, Hulu, Amazon Prime, etc), and channel apps (Disney NOW, Cartoon Network, Boomerang, etc). The rate covers usage on the streaming platform itself ONLY, and does not include additional internet/web usage.
DubbingStandard RatesNotes
Film/Animation$50/hr (2hr min)Union Rate is $64.25/hr

Video Games / Toys, Games, & Mobile Game Apps

Video GamesStandard RatesNotes
Video Games$175-$225/hr (2 or 4hr min)Full Buyout Rate. DOES NOT include TV or broadcast usage. Vocally stressful sessions should be limited to 2-hour sessions.
Toys, Games, & Mobile Game AppsStandard RatesNotes
Toys & Games$250-$375 1st hr, $200/additional hr
Toys & Games Full Buyout$1,375 – $9500Full usage buyout, all platforms in perpetuity
Toys & Games (Demo Products)$125/hrDemo usage only (for invention companies or internal usage). NOT for product usage.
Mobile Game Apps – Character$275-$400 per game –> 1 hr up to 3 voices / $50 per additional voice.
Mobile Game Apps – E-Learning Educational$300 – $350 for 1-5 finished minutes / $475 up to 10 finished minutes

Promo & Imaging

RadioStandard RatesNotes
Local$125 – $250
Regional$400 – $525
National$500 – $750
Station VoiceCustom Retainer
TVStandard RatesNotes
Local$125 – $200
Regional$300 – $425
National$650 – $900
Station VoiceCustom Retainer
TrailersStandard RatesNotes
Local – Small Market$100
Regional – Medium Market$300 – $425
National – Large Market$1,350 – $1,800
General Notes
– Rates are Per Spot –> When recording multiple spots in one session, you should be paid per spot

Audiobooks

AudiobooksStandard RatesNotes
Non-Union Standard – PFH$250 – $275/hrIncludes production fees for hiring a professional to edit/master/proof (production add-on approx $75-$125/hr). Also includes an additional 18.5% for health and pension and 5% add to paymaster for union conversion.
ACX/Audible Standard – PFHMoney Categories: $0-$50; $50-$100; $100-$200; $400-$1,000
Per RAW Hr$200/hrNarration only – NO editing
Production Add-On$75-$100/hrIf I am producing – editing, proofing, mastering this should be added to per hr rate
Hybrid Agreemnt$100/pfh plus royalty share

IVR/Message-On-Hold

Direct QuoteStandard RatesNotes
IVR$150 minimum
$150 + $.75/prompt – $175 + $1.25/prompt
$.05 – $.20/word, $50 – $150/hr
Message-On-Hold$ 175 minimum
$75/min, $6 per 3-6 sentence paragraphs
Rates as a “Roster Talent”Standard RatesNotes
IVR & Message-On-HoldProduction Houses average rates $8 – $15/paragraph
Others start @ $30 per half hour booth time

Cinema & Events - (Non-Broadcast)

Cinema Usage (1-3 States)Standard RatesNotes
1 Month$250Non-Broadcast usage ONLY. Cinema usage only.
3 Months$375 – $500
6 Months$600 – $850
1 Year$1,050 – $1,200
Cinema Usage (4+ States)Standard RatesNotes
1 Month$425Non-Broadcast usage ONLY. Cinema usage only.
3 Months$700 – $950
6 Months$1,400 – $1,800
1 Year$2,200 – $2,700
Event VideoStandard RatesNotes
1 Year$475-$600/1st hr, $250-$325/hr afterNon-Broadcast usage ONLY. Examples include conferences, concerts and live events. The client may use the video for up to one year and at as many conferences as they like. Usage is restricted to live events/conference use only. Does NOT include Trade Show usage or Sporting Events. See “Trade Show” rates.
Full Buyout$1,825 – $1,950/1st hr, $800-$900/hr afterNon-Broadcast usage ONLY. Examples include conferences, concerts and live events. The client may use the video indefinitely for conference or live event usage only. Does NOT include Trade Show usage or Sporting Events. See “Trade Show” rates.
Trade Shows / Sporting EventsStandard RatesNotes
Single Video Rate for Trade Show or Event – 1 Year$575-$600/1st hour, $250-300/hr. afterNon-Broadcast usage ONLY. The client may use the video for up to one year and at as many trade shows or sporting events as they like. Restricted to trade show or sporting event usage only.
Full Buyout$1,775 – $1,950/1st hour, $900-$1,025/hr afterNon-Broadcast usage ONLY. The client may use the video in perpetuity at as many trade shows or sporting events as they like. Restricted to trade show or sporting event usage only.
Add Trade Show or Sporting Event Use (Non-Broadcast) to an Existing Non-Broadcast Buy+15-25% of original session costNon-Broadcast usage ONLY. Add 20-30% on top of original non-broadcast session buy. Usage mirrors the original usage terms. So if the original buy was for 6 months, the 20-30% covers usage for usage for 6 months. If original buy was a full buyout, the 20-30% covers a full buyout.

Studio Fees & Editing

Studio Fees & EditingStandard RatesNotes
ISDN/Source Connect$20-$75/hr
Phone Patch$25/connection
Editing – Breaths/Mouth Clicks/Sequencing (standalone service)$25-$75/hr
Pick UpsStandard RatesNotes
Picks Ups needed Due to Voice Talent ErrorFiles should be re-recorded and sent to client free of charge
Minor Pick Ups – Under 15 mins$150 minimum or 50% of original rate.
Major Pick Ups – Re-writes & Large Re-Records$200/30 minutes in sessionNew session fee needed. Rate should the same or similar to original hourly or flat rate.